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What is road mapping and how can it benefit your organization?


Roadmapping is a process to enable a group of people to explore topics based on where they are now and where they want to get to. Informing plan on how to get there.

Through the process, you need to consider:

Why – do you need to take action?
What – do you need to do?
How – do you do it?
and When?

There are 6 reasons, why a road map is important to any organization:

Collective knowledge – bring together expertise across organizations, to look at the future of a chosen topic, participants work together to build together a visual map to decide the future, decisions are made through a highly collaborative process, encouraging commitments from participants as well as an understanding of roles in the wider picture.

Opportunities and challenges – road map provides platforms for new ideas of opportunities, but it can also highlight potential barriers your organization may face, for example, economic uncertainty, as tempting as it may be to press on ignoring this may result in costly or poor decisions being made

Integrate – Roadmapping can integrate with other tools to bring additional knowledge and understanding in key areas, for example, you can consider a range of possible economic futures with the user’s scenario and analysis, bringing new insides back to your roadmap. The road map can integrate with other tools using SWAT analysis and portfolio management, depending on your organization’s needs. These insides help you to make better-informed choices, improving your chance of success.

Flexibility – means you can use road mapping for most challenges and problems whether you are focusing on specific areas, like product development, innovation or functional strategy, or organization-wide business strategy, we use it across many organizations and industries. And it’s scalable, so can be used for almost any challenge you face.
Efficiency – workshops can be completed in a day so that you can get quick wins with minimal time and resource investments. This can help with gaining the commitment of process within an organization.

Responsive – the speed of the approach also helps organizations become more responsive to internal and external changes, for example, road mapping workshops can be held to adjust strategies in light of changing of the market, legislation, and organizational restructuring.

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